question # 1- Midterm

Name: SWREG INC.

SWREG, Inc is owned by Digital River, a trusted publicly traded company in the United States . SWREG,is a customer focused company with a cohesive team of professionals who strive to provide service excellence. The oldest online software store in the world. SWREG®, in existence since 1987, is a valuable service that was created to provide software and shareware authors the most convenient means possible of selling their products online.
SWREG® is one of the most advanced and fastest growing online software processors on the web today. it is a global e-commerce solution. Robust, flexible and customizable features and functionality make it make it easy (and painfree) to build your e-commerce business-all at a great value backed by outstanding service from SWREG.

• The concept of e-commerce is fast becoming advantageous for both the vendor and consumer in today's fast moving and electronically-connected world.
  E-commerce offers advantages that include the ability to expand into global markets with a minimum of expense, thus allowing firms to reach narrow market segments that are geographically scattered.
  
• As the Internet is a cost effective medium of delivery, the main advantage of online ecommerce is its cost efficiency. And here's why: Ecommerce decreases the cost of creating, processing, distributing, storing and retrieving paper-based information. .
• Another major advantage that SWREG companies see is the increase in sales e-commerce brings, and increased sales typically mean increased profits as well.
  Yet another advantage of moving a business online is that it allows the flexibility to target market segmentation, which in turn allows companies to focus on a select group of customers, thus having a competitive advantage in giving them what they want and satisfying unique needs.
  This benefit ties in with the advantage of 'customer customization," in which the concept of 'built-to-order', allowing for inexpensive customization of products and services and provides a competitive advantage for companies who adapt this strategy.
  
• E-commerce marketing also allow for real-time communications and the interchange of data in the supply chain, making the supply chain more effective.
  By having better visibility across the supply chain, company inventory levels can be reduced, as supplies are more predictable. With lower inventory levels, costs can once again be automatically be decreased.
  
• Lastly, this sort of ecommerce also allows information to flow freely between cooperating businesses, making it easier and simpler for organizations to share information.
  It is important to consider, however, that buyers or customers also benefit from doing their buying online. As sales opportunities expand for the vendor, they also increase the buying opportunities and power for the buyer. Many buyers choose to shop online as it provides them with an almost unlimited variety of choices from many different products and services from a wider variety of sellers.

Aileen Grace Siguenza BSC-MA3 715-815 PM