question # 6

Research one multinational corportion like procter & gamble, unilever,IBM, Microsoft, Honda & etc. Identify and describe how their subsidiaries are managed and how technology has assisted them in their corporate or local operations. further, identify one Philippine company that has gone worldwide( eg. Jollibee and bench) and describe their stategies. evaluate the stategies of foreign companies with that of Philippine corporation.

www.mcdonalds.com/
http://en.wikipedia.org/wiki/Mercury_Drug#External_links

McDonalds Corporation is a corporate member of the National Minority Supplier Development Council (NMSDC) and a member of our local chapter in the Chicagoland area. TL9000 Diversity Best Practices Committee, helping to write industry guidelines. Our initiative will continue to grow through our outreach activities, our strategic alliances and sharing of qualified diversity suppliers with our key customers, our involvement in local and national groups and associations, and our corporate commitment, namely "It is the right thing to do for our company and for our community

IT Directions
"They are following the US market in terms of growth, so this year, they will continue with the specific projects that have been started last year and the consolidation of the different applications, so that the stores can access the applications using the Internet.Expounding more on the network consolidation, They described that the store network is a project that allows the company-owned stores to be connected either via broadband or frame-relay. This allows the company to retrieve some information from and to the stores from the Help Desk for updates of the pricing, downloading of memos etc., as well as email exchange of information from the head office and suppliers. Easy communication provided by network consolidation also covers the local announcements from the head office to the stores. The network consolidation also allows the deployment of applications faster.
Another area for IT expansion is the consolidation of applications, focusing more on the transmission service. This works when a branch finished a store day and consolidation of all the information takes place from the store to the head office. With the store network in place, the time in generating the reports will also be faster.

In the Philippines, the company began in 1945 with a single store owned by Mariano Que. He named it after Mercury, the messenger of the gods in Roman mythology and whose staff, the caduceus, is sometimes used as a symbol of medicine.

In 1945, Mercury Drug cut packaged bulk items into individual pieces. It was called "tingi-tingi" or the selling-by-piece-retail method.
In 1963, upon the invitation of Ayala Corporation, Mercury Drug opened its second branch in May 1963 at a developing commercial center in Makati (now known as the Ayala Center).
In 1965, Mercury Drug established its landmark branch in Quiapo, Manila.

Innovations
It introduced many "firsts" in the Philippine drugstore industry:
1948: Motorized customer delivery service
1952: 17-hour, 7 days a week drugstore service
1963: Self-service drugstore
1965: 24-hours, 7 days a week service
1967: Computerized temperature-controlled central warehouse
1969: Biological refrigerators to preserve life-saving medicines
1976: Expansion throughout Luzon, Visayas and Mindanao.

Aileen Grace Siguenza BSC-MA3 715-815 Pm